By Michaela Keck
After the general introduction to Hochschild’s treatise last week, let us now pursue a deeper analysis. The “deep story” of the Tea Party movement in red states is a story through which its advocates pursue an “emotional self-interest” (in addition to an economic self-interest) as Hochschild emphasizes. Ironically, while her interviewees adamantly refuse to participate in what they consider a culture of victimization – meaning a culture that seeks to remedy systemic inequalities – populist white male politicians, such as Donald Trump, nevertheless provide them exactly with those empowering moments of identity politics that they reject in women, minorities, or refugees. As Hochschild puts it in her conclusion, although “victims” would be “the last word my Louisiana Tea Party friends would apply to themselves,” they are “sacrificial lambs to the entire American industrial system.” Hochschild’s use of quasi-religious terms is telling. She ascribes to Trump’s rallies a religious, cultic quality which, through invocations of “dominance, bravado, clarity, national pride, and personal uplift,” transforms the crowd’s sense of shame and alienation into feelings of elation and belonging. These concluding observations of Strangers in Their Own Land show the deeply troubling aspects of the Tea Party, most of all the manipulation of the masses through the promise of uplift, unity, and power in a way that uncannily resembles extremist, fascist ideologies.
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