Tag Archives: Cultural Impact

Call Him by His Name: Rapper Lil Nas X Marks the Spot Where Viral Becomes Substantial

By Hannah Quinque

CC BY 2.0, DiFron­zo, https://commons.wikimedia.org/wiki/Category:Lil_Nas_X#/media/File:Lil_Nas_X_(cropped).jpg

In the dig­i­tal infor­ma­tion age, sen­sa­tion­al­ist head­lines are all around us, all around the clock.

To stand out from the gen­er­al noise even for a split sec­ond, a gen­uine­ly momen­tous sen­sa­tion has to shake the col­lec­tive foun­da­tion on- and offline. Enter Mon­tero Lamar Hill, aka Lil Nas X. The 22-year-old Geor­gian rap­per knows how to jump-start the pop cul­tur­al wave pool like few oth­ers as demon­strat­ed by the vir­tu­al­ly inescapable splash­es he made with his new sin­gle, released this March.

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