In the digital information age, sensationalist headlines are all around us, all around the clock.
To stand out from the general noise even for a split second, a genuinely momentous sensation has to shake the collective foundation on- and offline. Enter Montero Lamar Hill, aka Lil Nas X. The 22-year-old Georgian rapper knows how to jump-start the pop cultural wave pool like few others as demonstrated by the virtually inescapable splashes he made with his new single, released this March.