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On October 28, the Hallmark Channel launched its annual “Countdown to Christmas.” During the eight weeks before Christmas, the channel will broadcast 21 original movies that are all about Christmas and the spirit of the holidays. Established in 2001, the Hallmark Channel is a subsidiary of the company that has provided many Americans with sappy greeting cards for all occasions. The Christmas movies continue with the company’s tradition of kitsch, especially romantic kitsch, as shown in not-so-subtle titles, such as A December Bride (2016), My Christmas Love (2016), or Marry Me at Christmas (2017). Christmas, it seems, is not primarily about celebrating the birth of Jesus Christ – or, like in my family, food – but about finding love in the midst of snowy landscapes, hot cocoa, and conveniently hung mistletoes.