Tag Archives: Reed Hastings

So much to stream, so little time? Netflix has a solution.

By Kai-Arne Zimny

Whether it’s the mo(u)rning routine of having to leave your beloved bed, or the deviously brilliant book that won’t let you stop turning pages while the digits relentlessly move towards 3 a.m. – there are quite a few occasions where having more time would come in handy.

I’ll spare you any more time-consuming passages of introduction and cut right to the chase:

Netflix is testing a feature that lets users accelerate playback speed up to 1.5 times the normal speed. Ever since the news went viral, Netflix was hit hard with backlashes from a number of moviemakers and actors. Netflix defended the choice by stating it’s been a “heavily requested feature from subscribers.”

It’s impossible for me to validate whether that’s true or not; what we do know is that as of now, Netflix is only testing the feature on a small fraction of their customers and only on Android devices. And even if this were to become a regular feature, as long as Netflix doesn’t force customers to indulge in streaming-quickies, it’s all fine, isn’t it?

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